Time line analysis- short film- Post It Love.

Post It Love (2009)- Girl meets Boy in this quirky office romance, where they find an inventive way to woo each other.

0.10 secs- medium shot with photo frame in the centre of the shot. Film title to the left slightly above the frame.

0.14-0.19 secs- medium shot of female character, centre of frame. 
0.19-0.28 secs- over head shot, then pans across (to the left) to the man doing the same actions.
0.28- 0.41 secs- wide shot/establishing shot of the characters doing the same movements. Split screen.
0.42- 0.47 secs- obstructing shot with lady out of focus, man in focus. 
0.47- 0.50 secs- focus pull on female character (rack focus). 
0.50- 0.57 secs- wide shot/establishing shot. Character in centre of shot (framing). 
0.57- 0.60 secs- birds eye view shot.
0.60- 0.64 secs- side shot with framing of character. goes to a dolly shot following the character. 
0.64- 0.66 secs- close up shot of female, slightly out of focus. 
0.66- 0.75 secs- long duration medium shot. 
0.75- 0.89 secs- establishing shot.
0.89- 0.96 secs- medium shot. 
0.96- 0.112 secs- medium shot with character in frame (centre). 
0.112-0.118 secs- quick cut to black screen, then a medium shot. quick cut to black screen.
0.118- 0.122 secs- extreme close up of eyes of female. 
0.122- 0.123 secs- cut to medium shot. 
0.123- 0.136 secs- medium shot, female in centre of frame. 
0.136- 0.147 secs- medium shot of office, character walks into shot. dolly shot where character walks towards the camera. then zooms out. 
0.147- 0.152 secs- wide shot. 
0.152- 0.163 secs- medium shot of male. 
0.163- 171 secs- zoom in shot on female. goes to a close up. quick cut to black screen. 

The short film is made up of simple shots which work effectively due to the way in which they have been edited. In addition, there is no speech which makes it very effective as you only focus on body language and facial expression. 

Research task- methods of promotion

How are films/artists promoted? How has this changed in recent years?
When releasing a new media, they will arrange press releases, advertising campaigns, merchandising, franchising as well as using social media and interviews involving the film makers and actors. The rapid increase in social media platforms and technology has developed a lot in the past decade. This makes it easier to promote your film. The younger generation are particularly savvy with new technology making the target audience a lot broader. 
What different forms of marketing do we see?
There are a number of different forms of marketing, social media is a very good way of promoting your film. There is also offline marketing which consists of TV adverts.
-Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling, sending newsletters, billboards, and banner ads on different web sites.
-Inbound marketing focuses on having your company found by customers, as opposed to reaching out to them directly. When the consumer searches for that product/service on a search engine, the search engine results page will show inbound marketing results. Instead of using paid advertisements.
-Newsletter marketing and email marketing refer to ways of promoting your company/product through emails.
-Search engine marketing (SEM) is the way in which companies promote their business through paid placement on search engines like Google. Instead of increasing the organic search results that a website has, companies will pay to have their advertisements in the sponsored section of search engines.
-Direct marketing’s main goal is to send a message directly to consumers, without having to use any third party outlets. Examples of direct marketing include mail marketing, telemarketing and direct selling. Direct marketing is often preferable because the results can be easily measured, giving the marketer a better understanding of the success of that campaign. For example, when you sign up with a company such as Disney, you may be notified about deals, film premieres or events.
-Affiliate marketing most likely involves four different groups that contribute to the marketing effort. The Merchant is the company that is producing and selling the product. For example, when a film is being released merchandise may too be released in order to promote the product further.
Are there any innovative examples of promotion you can find?
-Mobile Marketing, along with Internet marketing, mobile marketing is part of the newest groups of marketing activities. Companies have been experimenting with the certain ways to reach consumers through their phones, especially with the rise of Apple’s iPhone. Some ways to marketing a product or service through a mobile phone include SMS marketing, in-game marketing, banner marketing on different web pages and location based marketing. Disney is a large conglomerate which enables tem to have a huge number of marketing materials, there are a number of games and apps which inform the user of recent releases to planning a day out at one of the resorts. This style of promotion has become huge due to the rapid rise in technology.
How has technical convergence and the proliferation of hardware changed how films/musics products are marketed ?
Technical convergence, due to the rapid development of media and technology, now changes the way in which media is marketed. Music apps and film companies may converge to market each other which will create a bigger audience as different people will be exposed to the marketing. This is also cross-media convergence, the companies are cross promoting each other. For example, the new James Bond films such as Skyfall and Spectre converged with Spotify to promote each other. By listening to the song it informed people of the new film, and when watching the film, Spotify is promoted as it informs the audience where they can enjoy the song.
Proliferation of hardware is a type of marketing which promotes the film through the use of teaser trailers, official trailers and advert.The proliferation of hardware has furthered how films/music is marketed as overtime technology has become more advanced which enables marketing strategies to become more successful. Audiences can download or stream films/media to the mobile devices or tablets and watch it on the go. The product is more popular as it is more accessible to a wider audience. However, there is a slight disadvantage as people now do not but the DVD copy, meaning the company loses out on its revenue. In addition, piracy has increased making It easy for audiences to save money.

Non-genre specific analysis- Avengers: Age of Ultron

This is an action, superhero film. I am analysing the first fight scene in the film and i will  analyse the first two minutes of the fight.
It begins with an army truck driving very recklessly through a forest. The fact there is snow is unusual as snow often symbolises beauty but it can symbolise mystery. The fire in the background of the wide shot represents danger. The camera follows the truck through the trees making the audience feel as though they are involved, keeping them engaged. 
The gun shots that are fired aren't regular bullets making the genre clear. In addition, the mid shot of the female is shocking, you would not expect stereotypically to see a woman driver and a woman involved in a fight. It surprises the audience, sparking enigma. We want to understand why she is there.  
The dramatic non-diegetic orchestra in the background builds up the tension. In addition the diegetic sound of the guns/lasers are
Moreover, her red hair stands out with the lack. The colour red has connotations of danger, fierceness. The colour black, which all characters appear to be wearing has connotations of power as well as morality, further implying how they are putting their lives at risk in order to win and perhaps save theres. 

The camerawork remains very similar throughout, it follows characters making the audience feel involved. The aerial shots work well to establish the environment. It also shows how the main characters work together in the fight, it signifies that they rely on one another. However, there are shots that a slowed down for dramatic affect but also enables the audience to understand completely what is going on. The use of dolly shots work effectively as it can show every aspect of the fight. It gives a different perspective.  
Once again , the colour red is seen again on the character of Thor as he wears a cape. It's a very intense colour that stands out clearly when in contrast with the background and the black uniform. 

The next shot is in slow motion, its very effective and dramatic. It enables the audience to see each character with their power or strength. For example, the 'Hulk's' physical strength is shown but he does not obstruct the entire shot it simply puts into perspective his size in comparison with all the other characters. It also establishes the power these characters (The Avengers) have over the other characters. The high angle shots of the 'Avengers' fighting the other people, once again emphasize the strength and power they have over the other characters. The low angle shots of the individual characters further exaggerates this.

The shots continue and shows an outer space satellite, it emphasizes the fact that this film is a fiction/action film but also expresses the fact that this fight may be bigger than the 'Avengers' expect. The quick cuts are very effective in showing the different aspects of the satellite, showing how advanced the technology is. The quick cuts work well the show the action and to show more of the action that is happening, it keeps the audience engaged and excited. The fact it is not realistic can be appealing to an audience, it is an escape from real life. The mid and close up shots work well to introduce each character to the audience. 

Non-genre specific analysis- Harry Potter and the Goblet of fire.

This is an analysis of the first two minutes of the film Harry Potter and the Goblet of Fire. The genre of this film is fantasy fiction as well as action and thriller. 

The film begins with the Warner Bros logo, it has been edited to fit the genre of the film. The darkness establishes the genre immediately and the slight fog suggests hidden information or the unknown. The darkness around further exaggerates this idea and implies dark magic. It instantly has a magical theme. As the camera zooms in on the logo, we eventually see a wall of skulls. It begins to pan down revealing a snake. The low key lighting is maintained building an atmosphere and creating tension. It sparks enigma, the audience wants to see everything and the low level lighting makes it difficult to focus therefore keeping them engaged. The camera then follows the snake as it comes out of the wall. 
Snakes are often feared by people because they are dangerous however, snakes are seen as sly and evil animals that you cannot trust. The use of the snake may signify that the next character we will see are not trustworthy or are perhaps dangerous to the main character. In addition, the snake is moving through a graveyard which also has negative connotations of death. Also, graveyards are feared especially at night because its the fear of the unknown. The fact it is filmed during the night amplifies the mystery.  
The next shot pans up to a statue of a skeleton with angel wings. Angels have religious connotations but the skeleton has negative connotations; the two images juxtapose, keeping the audience engaged. Skeletons are often associated with death and morality. Both images are two different ideas of morality. The dark colour palette used fits well with the shots as the colour grey is associated with depression and loss, maintaining the theme of death. 
It then continues to pan up to the sky revealing the title of the film, the grey colour scheme is used in the title.The titles font looks magical, suggesting this film is fiction. Its sharp edges create a thriller vibe and makes it more dramatic. 
The wide establishing shot (aerial shot) instantly sets the scene and appears to be quite sinister. A light turns on, the fact that the surrounding is in moonlight, shows that there is life but further sparks enigma, the audience want to know who lives in the house. The fact we only see a silhouette keeps the audience engaged. There is then a quick cut to a mans hand lighting the stove. The man appears to e old, it suggests vulnerability. Also he is alone which further emphasizes the fact that he may be in danger. 
The house does look slightly run-down, implying the man can't keep up with mainitance. It suggests he may be a care taker elsewhere. The quick cuts give the audience an insight into the character. The fact a light from the house opposite shocks him implies he is completely alone. It also implies he may be in danger. Likewise, the character appears to be angry which suggests that he has to deal with trespassers often, he does not seem to be worried but the audience understand that everything may not be so ordinary. The character picks up some keys showing he is a caretaker. 

The characters costume emphasises his age and once again the colour of his clothes are dull. The character has to use a torch in order to see. The fact he shines it at the camera heightens the darkness around. The mid-shot of the character reveals what the character looks like, he fact he is to the right of camera, shows the scene in the background (the graveyard). The low angle shots of the snake contrasts with the shots of the man, it suggests the snake has more power than the man  further implying that when he enters the house, he will be in danger. 
The non-diegetic sound of the orchestra builds up the dramatic tension, setting up the audience for what is to come. When the snake appears the music alters slightly to have a more magical theme but then builds up again to exaggerate the fact that the snake is perhaps a threat to the main character. 

Genre specific analysis- Love Rosie

The opening shot to 'Love Rosie', is an obstructed shot of the main character (Rosie). The character looks rather upset and the music sets the scene even further. The mood lighting and location, creates a happy and romantic atmosphere which contrasts with the characters emotions. In addition, she is wearing white which has connotations of purity and innocence. It then begins with a voice over, this informs the audience that the story will perhaps be narrated by her as well as building a rapport. The audience is immediately focused on this character. The medium/close ups really highlight the characters emotion. When the shot cuts to a shot of the man, in which we assume he is other main character in this love story, it shows his emotion. It informs the audience that they both feel the same towards one another but they just have not been open about their emotions. A somber atmosphere is created, implying that there is a loss; not a physical but an emotional loss. 
In addition, the shot below has a title in the top left corner, 'The beginning'; this implies there is more to this story than we expect. It gets the audiences attention and gets them engaged in the film whilst also provoking thought.

The voice over follows the footage that is being shown, the character begins to narrate how she got to where she is now, at what appears to be a wedding. The setting created by mise en scene, is very effective in highlighting the mood and emotion. Moreover, the titles look as though it is hand written once again making an informal and more intimate relationship. There is a series of shots in which the object is not in the centre, it allows space for the titles. However it also suggests that there maybe a person missing in the shot, perhaps a partner. As the shots continue we learn that when this character was younger she had a very close relationship with a boy and perhaps this relationship remains but not quite as we would expect. The narration almost appears to be a diary, creating a very personal atmosphere. It is then made clear that this is romance that perhaps hasn't been established or has been lost.The aesthetic of the film remains throughout. The light and bright yellows and pinks highlight happiness and warmth. In addition, pathetic fallacy is seen in the film, representing Rosie's emotions. The weather is extremely symbolic and immediately reflects on peoples moods. 
The next shot is a wide shot showing a children's bedroom. The low level lighting creates a comforting and warming atmosphere, representing the relationship between the two children in which we now assume are the older characters we saw earlier. The ambient lighting 

When creating our film we will consider lighting a saturation of the images in order to highlight the moods and emotions in which the characters are feeling. We will also use voice overs to build a rapport and to make the narrative a lot clearer. 

Research task- chosen media

What is a short film?
A short film is any film not long enough to be considered a feature film. No consensus exists as to where that boundary is drawn. The Academy of Motion Picture Arts and Sciences defines a short film as “an original motion picture that has a running time of 40 minutes or less, including all credits”. A short film often follows a protagonist in which they face a dilemma, the dilemma will be solved and the equilibrium will be restored. They often have very simple plots as they need to show it all in the limited amount of time they have. Short films have few characters as there isn't enough time to introduce them. The idea of a short film was first introduced in 1910 as comedy serials, created by comedians as Charlie Chaplin as well as Laurel and Hardy. 
What are the key aspects of a short film? 
Narrative-
Short films tend to only have two to three characters at most, this is due to the limited running time. There isn't time to introduce multiple characters in such a short time period as it would confuse the audience and make them uninterested.
Short films do not focus on character development due to the short period of time, so they focus solely on the plot and resolving the disequilibrium.  
Short films tend to stick in the same locations to keep the plot as simple as possible but still entertaining for the audience. The plot must be simple so the audience can clearly understand what is going on, the time scale is the reason for this. 
Many short films take the idea of a plot which follows an ordinary mundane task that the audience will relate to and putting an interesting spin on it. 
Todorov's film theory of equilibrium can be applied to short films as there is generally a problem or conflict half way through the film which is revealed at the end. 
Budget-
Short films tend to have a smaller budget due to their independent nature, therefore its unusual to see expensive props and lots of extras as it would be too costly for the production.   
Short films also tend to stick to few if not one location due to their low budget, they cannot afford to travel far, so mise en scene won't be as strong. 
Actors tend to be inexperienced a younger in age as they are cheaper to hire.
They tend to be of a lower quality than larger productions, this is because they tend to have to use cheaper lower quality filming equipment due to their small budget. The camera equipment won't be as high tech. 
Budget can also affect the score for the film as the creators don't have to money to hire an artist to create original music, therefore they end up using copyright free music but this can affect the overall quality of the film when compared with a feature length film. 
Editing and Mise-en-scene-
It is rare to see VFX and Special Effects to be used in a short film due to their small budget. Voiceovers are popular within short films as they can tell a story
Genre-
A short film can be any genre. Short films can be either animated or live action, therefore not putting a limit on the the choice of genre.

Music video preliminary feedback

The feedback we received was written. Overall, the class really enjoyed the video and thought it was well executed. They thought the narrative was clear and that the use of mise en scene was really effective. When we make our main film we will definitely consider location and setting. In addition, they loved the effects we used, making it a very intimate style video, showing a relationship between two people. 

I learnt a wide range of techniques when filming this video which will hopefully help me when creating a film/trailer/music video. Next time, i must plan in more detail to avoid wasting time and to ensure we have a clear image of what we want to achieve in our minds.