What Have You Learned From Your Audience Feedback?- Film Trailer
Target audience is extremely important during my creation stages, they enabled me to make changes to make my trailer appeal more to my target audience. It has been crucial for me as their opinions/likes/dislikes have made me understand what my target audience expect and want out of a film trailer. To obtain audience feedback about my products, i asked 10 people with an even split of males and females within my target audience range to give me their opinion and thoughts on my product i have created.
During the process of making our trailer, we received a number of audience feedback. The first feedback we received was from our three initial ideas that we pitched to the class. It enabled us to receive a wider opinion of the product we wanted to create as well as what our audience wanted. We filmed the class discussion and it was uploaded to YouTube as well as my blog. One of the main points was that we needed to make sure our narrative is clear, as this was a key issue last year.
This feedback we received was extremely useful and gave us a staring point. We then were able to start brain storming our ideas and really begin to plan what we wanted to create. We decided to choose a romance genre as it was different to the genre we chose last year and also we found it interesting, we wanted to explore ways in which to present love on screen. When creating our idea, we did not consider the filming process, so we therefore decided to change it slightly to make it more achievable. We also wanted to subvert the stereotypical aspects in a romance, therefore changing the narrative slightly.
The second audience feedback we received was from two classmates, they agreed that the other female character playing the role of the party planner, was simply not clear enough. So we changed the character to be the woman in which he cheats with her on 'Daisy'. This creates drama as well as tension. We often asked for advice on our work with these two classmates, it was informal and not recorded but helped us a lot to develop our product.
We then showed our rough cut edit, which is also uploaded on YouTube and blogger, to fellow students and the class again. The feedback we received was extremely helpful, we collected the feedback on a Microsoft word document, making it easier to ensure we make all the changes people had made. The class fits within the target audience and consisted of both females and males therefore getting a wider opinion. The feedback mentioned how we needed to extend the duration of the titles, increase the volume of voice overs and add more dramatic shots of the actress Bridey. We also changed the non-diegetic music as we thought the atmosphere created wasn't quite what we wanted. The new song works well to create the mood ("Say something).
We also asked for feedback from our teacher before showing the class as he would point other aspects that perhaps the students wouldn't. He suggested that we add more shots with symbolism to represent the breaking of the relationship further making the narrative clearer. However, we did not want to conform to stereotypical conventions, so we did not feature the couple together in a few shots. We also filmed the shot of the lily dying to represent the death of the relationship. We did film a shot of china smashing (a mug) however, we felt it did not powerfully represent a break up. The feedback enabled us to sculpt our trailer to be more unique, unusual and professional , without the feedback we may not have achieved the trailer we had envisioned.
Target audience is extremely important during my creation stages, they enabled me to make changes to make my trailer appeal more to my target audience. It has been crucial for me as their opinions/likes/dislikes have made me understand what my target audience expect and want out of a film trailer. To obtain audience feedback about my products, i asked 10 people with an even split of males and females within my target audience range to give me their opinion and thoughts on my product i have created.
During the process of making our trailer, we received a number of audience feedback. The first feedback we received was from our three initial ideas that we pitched to the class. It enabled us to receive a wider opinion of the product we wanted to create as well as what our audience wanted. We filmed the class discussion and it was uploaded to YouTube as well as my blog. One of the main points was that we needed to make sure our narrative is clear, as this was a key issue last year.
This feedback we received was extremely useful and gave us a staring point. We then were able to start brain storming our ideas and really begin to plan what we wanted to create. We decided to choose a romance genre as it was different to the genre we chose last year and also we found it interesting, we wanted to explore ways in which to present love on screen. When creating our idea, we did not consider the filming process, so we therefore decided to change it slightly to make it more achievable. We also wanted to subvert the stereotypical aspects in a romance, therefore changing the narrative slightly.
The second audience feedback we received was from two classmates, they agreed that the other female character playing the role of the party planner, was simply not clear enough. So we changed the character to be the woman in which he cheats with her on 'Daisy'. This creates drama as well as tension. We often asked for advice on our work with these two classmates, it was informal and not recorded but helped us a lot to develop our product.
We then showed our rough cut edit, which is also uploaded on YouTube and blogger, to fellow students and the class again. The feedback we received was extremely helpful, we collected the feedback on a Microsoft word document, making it easier to ensure we make all the changes people had made. The class fits within the target audience and consisted of both females and males therefore getting a wider opinion. The feedback mentioned how we needed to extend the duration of the titles, increase the volume of voice overs and add more dramatic shots of the actress Bridey. We also changed the non-diegetic music as we thought the atmosphere created wasn't quite what we wanted. The new song works well to create the mood ("Say something).
We also asked for feedback from our teacher before showing the class as he would point other aspects that perhaps the students wouldn't. He suggested that we add more shots with symbolism to represent the breaking of the relationship further making the narrative clearer. However, we did not want to conform to stereotypical conventions, so we did not feature the couple together in a few shots. We also filmed the shot of the lily dying to represent the death of the relationship. We did film a shot of china smashing (a mug) however, we felt it did not powerfully represent a break up. The feedback enabled us to sculpt our trailer to be more unique, unusual and professional , without the feedback we may not have achieved the trailer we had envisioned.
I created this survey to receive final feedback on my products. I have described the data i gathered and asked them to elaborate on their reasoning for their answer. I included feedback on my ancillary products previously in my blog as i was confident using Photoshop and wanted to create what my audience wanted/expected. I received feedback from both of my teachers as well as my peers to ensure i conform to conventions of a poster and magazine front cover as well as the genre. Due to the feedback i received, i changed the colour scheme as well as typography to improve the appearance of my ancillaries. This made them fit better with the genre, but as i mentioned in another evaluation i lost the synergistic links between the products.
Below are the presentations showing the audience feedback for all three products i have created.
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