Evaluation question four

How did you use media technologies in the construction and research, planning and evaluation stages? Reflection AS to A2

Post production- editing the titles

The font we have used for our trailer is 'Severak'. It is a clear to read font but also looks good, we spent time in choosing the font as we want to ensure it fits with the genre. We did get feedback from peers as well to ensure the font looked good. We placed the titles where we thought they would work well, once placing them we asked peers for audience feedback. Many said to begin with, that there were too many titles but liked what the titles said. After receiving the feedback, we edited out titles which we thought weren't needed. We then once again got feedback:

Skye- "I really like the font, its simple and you can read it clearly. I think the titles are on for a good amount of time, not too long. I think the minimal titles work well as the audience can focus more on the narrative."

To create our inter-titles, we used Premiere pro's title tool. They are all on blank screens to simply split up the shots and make it more dramatic. We also altered the title font, timing and font size on Premiere pro. 

To create our trailer title, we used Adobe After effects and Bridge. After effects works with Premiere pro, making it easy to add our title. Bridge enables us to see what the effect will look like. The effect we used was the 'raining' effect, this makes the letters appear to fall into the shot. The title then maintains on the water allowing the audience to read it. The fact it 'rains' in signifies that this may be a sad romance film, it is a simple form of pathetic fallacy through the title. 

The final title is announcing the the film again and when it will be in cinemas. The title of the film is bigger to simply make the audience remember the title so they will go and see it in cinemas. The font is still 'Severak' but the film title has been made bolder than the other font on screen. 

Post production- transitions

The main transition we used for the visuals as well as the titles was the 'dip to black' that you can see highlighted in the screen shot below. We thought that the transition would create a dramatic effect but would also make the shots more emotional. The transitions just simply make the trailer flow better but to exaggerate certain shots. 

Post production- Audience feedback on Ancillary products

For the audience feedback of my ancillaries, i asked my sister who is 16 years old, to look at them. She commented on how well they fit my target audience, the colour scheme and general appearance of the poster and magazine front cover. 

Production and post production- updated location

After filming in stratford, we plan to film in the village to get the other shots. This will make it easier for the actors to get to the location, giving us more time to film. It allowed us to also save money on travelling. 

We filmed near the church, Rectory Lane and Church lane. We then filmed in a field near by where it had a lake. We were able to walk to the new locations. We liked the appearance of the lanes and how they were quite secluded. They also had a very traditional feel, which fits with the genre; traditional often has romantic connotations. Once again, we relied on natural light, but due to the position we managed to get good lighting. It wasn't too dark but did create a dark feel, to show the lack of emotion. Also the fact we shot near a church symbolizes death and morality, representing the fracture. 

Post production- editing the colour gradient

The left image, is the original shot. The right image is where the saturation has been reduced slightly. 

Despite the fact our film is a romance film, the trailer does show the sad emotion of the relationship breaking. We wanted to express the sadness through the colour gradient as dull colours have connotations of depression and misery. We felt that b doing this, it will represent the characters melancholy mood. A typical convention of a romance film is bright and warming colours, so to subvert that, it will show the change in emotion. 

When the breaking of the relationship occurs, we altered the colour gradient slightly to represent the sadness the character will feel. The saturation is lowered slightly, to reduce the colour brightness which therefore, represents the lack of happiness the character feels in the situation. It also represnets the lack of emotion the character feels towards 'Charlie'.
The reducing of the saturation, has taken away the redness in the characters cheeks which represents the loss of warmth she once had. 


This screenshot shows how we altered the vignette around the images.This was used to represent the fact it was the past and to foreshadow that not everything was as it seemed. 

Post production- colour scheme for the ancillary products

Poster:
The colour scheme is minimal on the poster; black, white and sky blue. The sky blue adds colour to the poster and also makes it stand out, appealing more to the audience and grabbing their attention. It also makes it clearer to see, using contrast colours, further appealing to the audience. The light typography will contrast with the dark background and when there is a light background i used a black box. I reduced the opacity of the box to make the font clear. i reversed the colours on the ident as well appearing more professional without the white boarder. 

Magazine:
For the magazine, the colour scheme is white, red and black. The red contrasts with the other colours and stands out, drawing the reader in. The red box also exaggerates the font and makes it clear to the target audience. In addition, the black contrasts with the light background. The red font is used to draw in the reader, so is used on words such as 'must' and the actors names.