Planning- target audience

Often romantic films are targeted at women and teenage girls. Romantic comedies are very popular due to the emotion that is shown in them. The audience can relate to the characters perhaps on a personal level. The main aim of a romantic film is to engage the audience and give them a sense of "real life". After researching it is clear that most romance films have a target audience ranging from 13-25 year olds. Regarding this, we will consider using characters of a similar age.

In our film our target audience will be 13-20 year olds, so we will consider using characters from our age range (17-19). This focuses on that age group and will hopefully engage the audience. In addition, after looking at a number of romantic films, we understand that women are the main target audience. So, Sophie and I have decided to make our film from a females perspective, further engaging the target audience. Moreover, the idea of stereotypes is key. Often there is a naturally beautiful, young girl and a tall, handsome man. We asked a number of class members that are in this age range to fill out Survey Monkey. This enabled us to understand what our audience wants and highlight who we should aim our film at. Its clear that most teenagers enjoy romance films and the 20 year olds are not so keen. These are the results.


Q1

              

How old are you?

• Answered: 6
• Skipped: 0

17

01020

Answer Choices –	Average Number –	Total Number –	Responses –
Responses	17	102	6
Total Respondents: 6

Q2

              

Are you a fan a romance films?

• Answered: 6
• Skipped: 0

YesNo

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices –	Responses –
– Yes	83.33% 5
– No	16.67% 1
TOTAL	6

Q3

   

Why do you like romance films?

• Answered: 6
• Skipped: 0

Showing 6 responses

Make you feel happy, can relate to the characters.

          

I prefer more sci-fi films, don't mind romance films but they can be a little depressing.

          

Easy to watch and make you feel good. (lots of emotions)

          

You can relate to them.

          

I enjoy watching them, I feel nosey but I do feel a little sad after watching one. You feel a sense of loneliness.

          

They are easy to watch and make you feel good.

      

Q4               

How do you watch new film trailers?

• Answered: 6
• Skipped: 0

1 (16.67%)

CinemaSocial mediaYouTube

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices –	Responses –
– Cinema	16.67% 1
– Social media	33.33% 2
– YouTube	50.00% 3
TOTAL	6